Richard Mille 與 McLaren Automotive 將於第88屆日內瓦車展發表聯名限量錶款
・First Limited-Edition timepiece from Richard Mille and McLaren Automotive
・Both sharing the same values: luxury, cutting-edge technology and excellence
・Rendez-vous on the McLaren stand, #6040, March 7 at 15.00 CET for further details
McLaren Automotive and Richard Mille will present their first Limited-Edition timepiece at the 88th Geneva Motor Show on March 7. With a focus on materials, details and design, the long-awaited watch from the partnership will incorporate design features from McLaren cars as well as lightweight technologies, reflecting the brands’ values whilst being both aesthetic and functional.
Both companies have a reputation for luxury and a strong desire to be at the cutting edge of technology while striving for excellence and rarity in everything they do. The two companies are relatively newcomers in their industries as McLaren Automotive was founded in 2010, and Richard Mille in 2001. Their respective growth and success is mainly due to the investment in their respective R&D divisions, allowing them to deliver innovative pieces.
The watch will be honouring one of the new McLaren models being introduced in Geneva on Tuesday March 6 at 10.45am CET. More information about the watch will be released on the March 7, 2018 at 15:00 CET.
Notes to Editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press
About McLaren Automotive:
McLaren Automotive is a creator of luxury, high-performance sportscars and supercars.
The company, launched in 2010, is now the largest part of the McLaren Group.
Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.
The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world.
McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1. Then in 1993 it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.
Announced in 2016, the company’s Track22 business plan will see the company invest £1billion in research and development to deliver 15 new cars or derivatives by the end of 2022, of which at least half will be hybrids.
2017 saw the company launch further models in line with Track22 including the second-generation Super Series, the 570S Spider and the McLaren Senna.
To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise and technology. These include AkzoNobel, Kenwood, Pirelli and Richard Mille.
The McLaren Group is a global leader in luxury high performance and technology and comprises three principal businesses: Automotive, Racing and Applied Technologies.
The first watch to carry Richard Mille’s name, the RM 001 Tourbillon, launched the millennium: the year was 2001, and the model marked the beginning of a new era in watchmaking. Today, the collection points resolutely towards the future, while holding steadfast to the time-honored traditions of fine watchmaking. Richard Mille endeavored to apply the techniques and materials found in the most innovative sectors such as in the domains of F1 racing car development and the aerospace industry to watchmaking, with the goal of creating an extreme timepiece, without compromise, without gimmicks.