McLaren 銷售再創高峰 新年式產品全面進化暨 2018 年式新車售價

2018/02/14 21:00

廠商: 永三汽車股份有限公司
發佈日期:2018.02.14


McLaren 銷售再創高峰 新年式產品全面進化

2017年McLaren以3,340輛的銷售數字再次突破自我紀錄,創下全球銷售新高。

McLaren主力車系Sports Series以2,119輛的成績持續穩定成長。

McLaren 720S交車僅6個月,便以1,221輛的驚人數字,達到2016年Super Series的銷售總數。

McLaren 720S_吠嘯迎春 旺來福到

 

2018年式Sports Series全面新增選配內容,包含針對570GT開發提升操控性能的Sport Pack以及MSO Defined電控變色全景玻璃車頂;MSO Defined系列選配更擴大推出新款Black Pack套件選擇。

英式極致性能與奢華超跑McLaren Automotive於2016年宣布Track 22計畫,預計於2022年前推出15款不同車型,滿足多元買家的需求,並在2017年共推出3款性能特色各異的車型:Sports Series加入敞篷超跑570S Spider,體現頂尖性能與優雅生活的完美結合;核心車系Super Series於日內瓦車展推出睥睨同級距車款的720S,重新刻劃頂級超跑的定義;甫於去年底搶先露面的McLaren Senna則是Ultimate Series中最新的賽道設定道路跑車,襲承傳奇賽車手Ayrton Senna之名,剽悍外觀蘊藏McLaren賽事科技精華。完整車系陣容布局之餘,McLaren全球銷售紀錄也創下歷年新高,締造3,340輛的亮眼佳績。

McLaren現行主力車系Sports Series約佔2/3銷售總數,家族陣容完整包含Coupé、GT 及Spider 3款車型,銷售共達2,119輛,較2016年成長且多為首次入主McLaren,部分買家則來自既有Super Series車主。2017年日內瓦車展登場的Super Series全新世代車款720S,挾帶強悍性能及銷售表現,自下半年度開始交車,僅6個月銷售數字即達1,221台的驚人水準,相當於2016年Super Series銷售總數。

自發表570S Spider以來,McLaren Sports Series以Coupé、GT、Spider三種車型設定,完整產品面向,提供消費者豐富選擇。在市場日益茁壯之際,McLaren不斷精進與強化旗下車款表現,展望即將再劃下美好一頁的2018年,McLaren率先於Sports Series新增多項配備,帶來全新的駕馭感受。

隨著2017年末,570S Spider同步發表的新車色:Curacao Blue, Vega Blue與Sicilian Yellow,將帶給Sports Series多達35種的外觀選擇,內裝設計材質、輪圈與卡鉗也具備更加完整的內容,倒車攝影還可於TFT駕駛儀表板中央顯示,便利與安全性同時升級。

先前於570S Coupé率先發表的Design Edition Pack,在2018的Sports Series產品更新也導入了舒適駕馭風格的570GT之中。全新五款專屬於570GT的內外觀搭配,將帶給客戶便捷的選擇搭配並擁有獨到品味。營造熱血氛圍與強化競技本能的570S Track Pack同樣不容缺席,下壓力增加近30kg的12mm延伸尾翼,將開放2018年式Sports Series全車系選配。

擁有流暢車身線條與舒適設定的McLaren 570GT,在新的一年擁有最豐富的產品變革,專屬套件570GT Sport Pack的推出,使得全景玻璃車頂與玻璃尾窗的愛好者,在靈活車室空間運用之餘,也能享受McLaren專屬性能化設定底盤及轉向,帶來刁鑽敏捷的車身反應。為求舒適表現而調整的懸吊與轉向比,藉由570GT Sport Pack的重新調校,能將570GT的超跑本能完全回歸。

追求無限想像專屬打造的McLaren Special Operations (MSO) 部門,針對570GT獨具特色的全景玻璃車頂,也提供炫目與實用兼具的變色玻璃選項。車主能透過可變式電流,簡易地控制車頂透光程度,在原本的淺色玻璃、暗色玻璃之外,新增第三款能隨意操作玻璃明暗的選擇。藉由電控全景玻璃車頂,MSO部門同步展現McLaren在超跑領域的科技領先地位。

McLaren在頂級客製化選擇的MSO Bespoke項目之外,推出了MSO Defined系列選配。在2018年式的Sports Series上,率先呈現全新沉穩風格的Black Pack套件,以及激昂引擎聲浪的最佳傳遞者:鈦合金競技化排氣系統。MSO Defined Black Pack套件將車身前分流器、前擾流翼片、側裙、側面進氣口與孔道、尾翼及後保桿,施以亮面高質感黑色烤漆,塑造Sports Series有別以往的優雅品味。

邁入2018年,McLaren Automotive維持從不停歇的自我進化,恪守超跑本質,持續以賽事科技成就提供消費者最完美與最熱血的產品。總代理永三汽車也將秉持一貫精益求精的服務品質,與McLaren品牌共同成長,希冀為台灣市場帶來更多更棒的產品。

McLaren 570GT_MSO Defined Black Pack

 

McLaren 570GT_MSO Defined Black Pack

 

McLaren 570GT_MSO Defined Black Pack

 

McLaren 2018MY基本車價

Sports Series

540C – 新台幣899萬元起

570S – 新台幣1088萬元起

570GT – 新台幣1188萬元起

570S Spider – 新台幣1188萬元起

 

Super Series

720S – 新台幣1580萬元起

 

Ends

 

Notes to Editors:

A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press

About McLaren Automotive:

McLaren Automotive is a creator of luxury, high-performance sportscars and supercars.

The company, launched in 2010, is now the largest part of the McLaren Group.

Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.

The company has three defined product families: Sports Series, Super Series and Ultimate Series which are retailed through over 80 retailers in 30 markets around the world.

McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1. Then in 1993  it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.

Announced in 2016, the company’s Track22 business plan will see the company invest £1billion in research and development to deliver 15 new cars or derivatives by the end of 2022, of which at least half will be hybrids.

2017 saw the company launch further models in line with Track22 including the second-generation Super Series, the 570S Spider and the McLaren Senna.

To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise and technology. These include AkzoNobel, Kenwood, Pirelli and Richard Mille.

McLaren Group:
The McLaren Group is a global leader in luxury high performance and technology and comprises three principal businesses: Automotive, Racing and Applied Technologies.

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