新任保時捷全球公關傳播副總裁 Josef Arweck接任博瀚格

2015/10/14 19:11
廠商:保時捷(中國)汽車銷售有限公司
發佈日期:2015.10.14

新任保時捷全球公關傳播副總裁
Josef Arweck接任博瀚格


上海/斯圖加特。保時捷股份公司管理委員會即日起任命Josef Arweck博士(現年38歲)為保時捷全球公關傳播副總裁,接任博瀚格(Hans-Gerd Bode)的工作。而博瀚格則赴沃爾夫斯堡負責大眾汽車集團的傳播、投資者關係及對外關係工作。Arweck將向保時捷新任執行董事會主席Oliver Blume博士報告。



“對保時捷而言,Josef Arweck是非常合適的人選。”Blume先生說道,“他在內部傳播方面的建樹已遠遠超出了保時捷原有的工作範疇,代表著內部外部傳播的網路和數位化方向。我非常期待與他一同工作。”

Arweck是一名訓練有素的記者和政治學博士,于2008年加入保時捷,此前他就職於企業管理諮詢公司麥肯錫(McKinsey)。他最初在保時捷汽車控股股份公司新聞部工作,自2011年起擔任保時捷股份公司內部傳播總監。今年7月,他被任命為保時捷公關傳播代理副總裁,並被委任管理全球企業傳播工作。當博瀚格離開保時捷加入大眾汽車之後,Arweck臨時接管了保時捷全球公關傳播工作。



關於保時捷中國
繼1931年,斐迪南•保時捷(Prof. Ferdinand Porsche)先生于德國斯圖加特創立保時捷設計工作室後,憑藉兩代人的不懈努力,1948年,其子費利•保時捷(Ferry Porsche)先生將保時捷的設計理念變成了現實,也標誌著保時捷跑車品牌的誕生,並使之成為跑車界的傳奇。歷經發展與變革,保時捷現已成為享譽全球數十載的頂尖跑車品牌。秉承“Intelligent Performance”之卓越理念,保時捷銳意創新,不斷進取,以為全球跑車愛好者提供集卓越性能與非凡效率于一身的完美跑車為己任,不斷拓展跑車設計與製造的新境界。
自2001年進入中國市場以來,保時捷便致力於為每一位渴望挑戰、追求完美的中國車友帶來品牌所宣導的運動體驗與創新精神。此外,來自保時捷全系頂級跑車的無限魅力亦得以傾力呈現——充滿傳奇色彩的911跑車、久負盛名的中置發動機跑車Boxster和Cayman、豪華SUV翹楚Cayenne、時尚SUV先鋒Macan、四門GT跑車Panamera以及未來超跑918 Spyder均以超凡性能與極致設計詮釋著保時捷品牌對於完美品質的堅持。至今,保時捷在中國共擁有84家保時捷中心,確保每一位中國車主均能體驗到保時捷享譽全球的至臻個性化服務。
2014年,保時捷中國創造了在中國大陸、香港及澳門累計交付46,931台新車的傑出業績。2015年,保時捷中國期待在華夏大地上譜寫更加輝煌燦爛的全新篇章。




New Vice President of Porsche Communications
Josef Arweck succeeds Hans-Gerd Bode


Shanghai/Stuttgart. The management board of Dr. Ing. h.c. F. Porsche AG, Stuttgart, has with immediate effect appointed Dr. Josef Arweck (38) as the new Vice President Communications. Arweck takes over the duties of his predecessor, Hans-Gerd Bode, who moved to Wolfsburg as Head of Group Communications, Investor Relations and External Relations for Volkswagen AG. Arweck will report to the new chairman of the Porsche Executive Board, Dr. Oliver Blume.

"The appointment of Josef Arweck is a logical step for Porsche," said Blume. "He has made his mark in internal communications way beyond Porsche and stands for the increasing networking and digitalisation of internal and external communication. I very much look forward to working with him."

Arweck, a trained journalist and a doctor of political science, joined Porsche in 2008 from corporate consultants McKinsey. He initially worked in the press department of Porsche Automobil Holding SE and then, from 2011, as Director Internal Communications for Porsche AG. As recently as this July, he was made Deputy Vice President Communications there and additionally entrusted with managing global corporate communications. After Hans-Gerd Bode left to join Volkswagen, Arweck took over the management of Porsche communications on a temporary basis.



About Porsche China
Porsche was founded by Prof. Ferdinand Porsche in Stuttgart, Germany in 1931 and was then transformed into a sports car manufacturer by Ferry Porsche in 1948. Porsche has been known as one of the most prestigious automobile brands in the world for decades. Under the guiding credo of “Intelligent Performance”, Porsche leads the way in providing a new generation of sports cars that prove performance and efficiency can be perfectly combined.
Since entering the Chinese market in 2001, Porsche has been dedicated to bringing the sporty genes and innovative spirit of the marque to Porsche enthusiasts in this dynamic market. In Porsche’s network in China, customers can experience the unlimited appeal of Porsche’s iconic sports cars: the legendary 911 series, the renowned Boxster and Cayman mid-engine sports cars, the luxurious Cayenne premium SUV, the dynamic and pioneering Macan SUV, the sleek four-door Panamera Gran Turismo and the futuristic 918 Spyder super sports car. Each demonstrates excellence in performance, exquisite design, and consistent commitment to perfect quality that Porsche embodies. Across Mainland China, Hong Kong and Macau, there are now 84 Porsche Centres in operation, ensuring that Porsche customers across the country receive the hallmark personalised care that sets Porsche apart around the world.
In 2014, Porsche has delivered a spectacular sales record of 46,931 deliveries across Mainland China, Hong Kong and Macau. In 2015, Porsche China expects to continue another year of outstanding performance in the Chinese market.





BackTop
合作夥伴
  • 新車市
  • PChome
  • LINE TODAY
  • ETtoday車雲
  • 商車王