保時捷的營收和利潤再創新高

2015/03/19 11:05
廠商:永業進出口股份有限公司
發佈日期:2015.03.19

保時捷的營收和利潤再創新高

斯圖嘉特. 德國保時捷股份公司(Dr. Ing. hc F. Porsche AG)在 2014 財政年度的交車量、營收及利潤均締造全新記錄。交車量高達 189,849 輛,比去年成長 17%。營業收入也增加了五分之一,達到 172 億歐元。營業成果利潤為 27 億歐元,成長率超過 5%。員工人數在今年底創下新高峰,達到 22,401 人;與一年前的 19,456 名員工相比:足足增加了 15%。



週五於斯圖嘉特舉行的德國保時捷總公司年度新聞發佈會上,保時捷董事會主席 Matthias Müller 先生強調該跑車製造商已提前達成「2018 年策略」的基本目標。Matthias Müller 先生表示:「保時捷的發展相當成功,而且目前的形勢比以往都來得更好。這項成功的一個關鍵基石便是Macan。截至年底,我們這款全新五門跑車的交車量已達到 45,000 輛。」保時捷也透過 Macan 獲得許多新客戶的青睞:在全球的 Macan 車主之中,每 4 位就有 3 位是首次選擇保時捷品牌的新客戶。

Matthias Müller 先生也為插電式混合動力車型的銷售成果感到特別自豪。Müller 先生所指的不僅是 2014 年 3 月甫推出便在短短數月內銷售一空的 918 Spyder 超級跑車;他特別指出,在 2014 財年中,保時捷是全球唯一一個可為車主提供至少 3 款插電式豪華級距車型的品牌:除了 918 Spyder 之外,另外兩款為 Cayenne S E-Hybrid 和 Panamera S E-Hybrid。

德國保時捷總公司保時捷執行委員會成員、主管財務與信息技術的Lutz Meschke 先生在斯圖嘉特強調,保時捷的優異表現也反映在公司的財務狀況上。「在 2014 年,我們不僅清償了我們的負債淨額,還可為公司的發展提供財務資金 – 這比原先預定的目標日期足足提前兩年。」從具體數字來看,其汽車事業的流動資金淨額 – 即扣除財務負債後的總流動資金,不包括各區域的財務服務業務 – 從截至 2013 年 12 月 31 日的 -8.99 億歐元,改善為截至 2014 年 12 月 31 日的 1.95 億歐元。

Matthias Müller 先生和 Lutz Meschke 先生都對本財政年度的表現樂觀其成。保時捷股份有限公司首席財務長表示:「我們認為在接下來的這一年,銷售額及交車量都會繼續成長。」他們也將透過持續改善產能和製程、以及嚴格的成本管理來保障公司的獲利能力。

請注意,此年度新聞發佈會的更多照片、影片和資料可在 www.jpk-porscheag.de/2015 網站下載。

保時捷 911 系列:平均百公里油耗 12.4-8.2 升;二氧化碳排放 289-191 克/公里;效率等級: G–F

保時捷 Boxster/Cayman 系列:平均百公里油耗 9.0-7.9 升;二氧化碳排放 211-183 克/公里;效率等級: G–F

保時捷 Cayenne 系列 (2015 年款):平均百公里油耗 11.5-6.6 升;二氧化碳排放 267-173 克/公里;效率等級: E–B

保時捷 Cayenne S E-Hybrid:平均百公里油耗 3.4 升;平均百公里耗電量20.8 千瓦時;二氧化碳排放 79 克/公里;效率等級: A+

保時捷 Cayenne 系列 (2014 年款):平均百公里油耗 11.5-7.2 升;二氧化碳排放 270-189 克/公里;效率等級: G–B

保時捷 Panamera 系列:平均百公里油耗 10.7-6.4 升;二氧化碳排放 249-169 克/公里;效率等級: F–B

保時捷 Panamera S E-Hybrid:平均百公里油耗 3.1 升;平均百公里耗電量16.2 千瓦時;二氧化碳排放 71 克/公里;效率等級: A+

保時捷 Macan 系列:平均百公里油耗 9.2-6.1 升;二氧化碳排放 216-159 克/公里;效率等級: E–B

保時捷 918 Spyder:平均百公里油耗 3.1-3.0 升;平均百公里耗電量12.7 千瓦時;二氧化碳排放 72-70 克/公里;效率等級: A+


英文新聞原稿:

Sports car maker now has more than 22,000 employees – annual press conference in Stuttgart

Porsche achieves new records in revenue and profit

Stuttgart. Dr. Ing. h.c. F. Porsche AG has set new records in terms of deliveries, revenue and profit in the 2014 fiscal year. With 189,849 vehicles, deliveries were 17 percent above the figure of the previous year. Revenue rose by one-fifth to 17.2 billion euros. The operating profit grew by just over five percent to 2.7 billion euros. With 22,401 employees, the number of people working for Porsche reached a new peak at the end of the year. A year earlier, the figure was 19,456 employees: an increase of 15 percent.

At the annual press conference of Porsche AG in Stuttgart on Friday, Matthias Müller, Chairman of the Executive Board, stressed that the sports car manufacturer has reached essential objectives of the "Strategy 2018" ahead of schedule. "Porsche has developed very successfully and is now better positioned than ever", said Matthias Müller. "A crucial cornerstone for this success is the Macan. Until the end of the year, we had delivered our new five-door sports car nearly 45,000 times." With the Macan, Porsche has also won over many new customers: worldwide, three out of four Macan customers have opted for a vehicle of the Porsche brand for the first time.

The Porsche chairman took special pride in the success of the plug-in hybrid models. With this, Matthias Müller did not only refer to the 918 Spyder super sports car, which was sold out just a few months after start of delivery in March 2014; Müller especially emphasised that, in the 2014 fiscal year, Porsche was the only brand in the world that could offer its customers no fewer than three plug-in models in the premium segment: in addition to the 918 Spyder, they include the Cayenne S E-Hybrid and the Panamera S E-Hybrid.

Lutz Meschke, Member of the Executive Board Finance and IT at Porsche AG, emphasised in Stuttgart that the excellent performance of Porsche is also reflected in the financial situation of the company. "In 2014 we were able to completely reduce our net debt while simultaneously financing our growth – two years before the originally envisaged target date." In tangible terms, the net liquidity of the automotive business area – i.e. the gross liquidity less financial liabilities and excluding the financial services business in each case – improved from minus 899 million euros as of 31 December 2013 to plus 195 million euros as of 31 December 2014.

Matthias Müller and Lutz Meschke were optimistic in terms of the current fiscal year. "We assume that sales and deliveries in the ongoing year will continue to rise", stated the Chief Financial Officer. They also want to safeguard the profitability through continuous productivity and process improvements as well as through stringent cost management.

Please note that additional photo, video and footage material of the annual press conference will be available for download at www.jpk-porscheag.de/2015.

Porsche model range 911: combined fuel consumption 12.4–8.2 l/100 km; CO2 emissions 289–191 g/km; efficiency class: G–F

Porsche model range Boxster/Cayman: combined fuel consumption 9.0–7.9 l/100 km; CO2 emissions 211–183 g/km; efficiency class: G–F

Porsche model range Cayenne (2015): combined fuel consumption 11.5–6.6 l/100 km; CO2 emissions 267–173 g/km; efficiency class: E–B

Porsche Cayenne S E-Hybrid: combined fuel consumption 3.4 l/100 km, combined energy consumption 20.8 kWh/100 km; combined CO2 emissions 79 g/km; efficiency class: A+

Porsche model range Cayenne (2014): combined fuel consumption 11.5-7.2 l/100 km; CO2 emissions 270-189 g/km; efficiency class: G–B

Porsche model range Panamera: combined fuel consumption 10.7–6.4 l/100 km; CO2 emissions 249–169 g/km; efficiency class: F–B

Porsche Panamera S E-Hybrid: combined fuel consumption 3.1 l/100 km, combined energy consumption 16.2 kWh/100 km; combined CO2 emissions 71 g/km; efficiency class: A+

Porsche model range Macan: combined fuel consumption 9.2–6.1 l/100 km; CO2 emissions 216–159 g/km; efficiency class: E–B

Porsche 918 Spyder: combined fuel consumption 3.1–3.0 l/100 km; combined energy consumption 12.7 kWh/100 km; CO2 emissions 72–70 g/km; efficiency class: A+






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