【Porsche 新聞稿】保時捷亞太地區業績較去年成長一成 保時捷亞太分公司 2013 年以 5,225 輛銷售佳績再創新高

2014/01/15 15:47
廠商:永業進出口股份有限公司
發佈日期:2014.01.15

保時捷亞太地區業績較去年成長一成
保時捷亞太分公司 2013 年以 5,225 輛銷售佳績再創新高


新加坡/台北. 保時捷 2013 年在亞太地區的總銷量達到 5,225 輛 (從 2013 年 1 月 1 日至 12 月 31 日),再度締造新的銷售里程碑。2013 年創下的歷史新高記錄比 2012 年同期增加了 10.5%。雙門跑車包括 911、Boxster 及 Cayman 車型的銷量足足成長 60.4% 之多。儘管在消費者對 2014 年即將推出新車型的預期心理影響下,Panamera 的銷量出現趨緩,但 Cayenne (銷量增加 13%) 及 Panamera 仍是亞太地區的最熱銷車款。

保時捷亞太有限公司新任執行總裁 (Managing Director) Martin Limpert 先生表示:“保時捷在亞太地區一直不停的成長,並且於 2013 年再創下一次銷售紀錄。全新 Macan 去年剛自洛杉磯車展全球首發,很快的一個月後即在亞太區的台北亮相,並且今年將在我們的區域上市;此外還有 918 Spyder 超跑以及一整系列迷人的產品線,包括 911 GT3、911 Turbo 以及 Turbo S,911 Targ 與第二代的 Panamera。我們相信,2014 年將會再次取得卓越的成長。”他繼續補充,“很高興能夠來到保時捷亞太分公司,有如此多令人驚喜期待的新產品的出代表這會是令人興奮的一年。同時,我很期待來到亞太地區,探索更多不同的人、文化、以及無窮的市場潛力。”

台灣及南韓分別為保時捷的亞太總銷量交出 2,000 輛 (成長率 16.9%) 及 2,061 輛 (成長率 34%) 的亮眼成績。馬來西亞和新加坡的銷售量則佔區域總業績的 10.9%。此區域的其它重要市場包括泰國、菲律賓和越南也在持續成長之中,分別為區域總銷量貢獻 105 輛、97 輛及 91 輛的銷售成績。汶萊、法屬玻里尼西亞、印尼、新喀里多尼亞及斯里蘭卡的銷售量則佔區域總業績的5.8%。南韓一直是亞太地區最強勢的市場之一,從今年起更是脫穎而出,表現十分亮眼。保時捷亞太分公司今年將加入兩個新市場 – 柬埔寨和蒙古,它們在近幾年的急速發展,深具明日之星的成長潛力。

保時捷 911亞太區的總交車量達到 598 輛 (佔所有車型的 11.4%)。銷售主力仍舊是暢銷的 Cayenne SUV 車型,銷量高達 3,149 輛 (佔所有車型的 60%)。保時捷的四門 GT 車型 Panamera 的總銷量為 698 輛,佔所有車型的13.4%。全新推出的 Boxster 和 Cayman 車型創造 780 輛的佳績,佔所有車型銷售額的 14.9%,亞太區的總銷量為 5,225 輛。

保時捷台灣總代理 永業李智龍總經理表示:“2010 年,保時捷在台灣銷售剛突破 500輛,而今天,我們很開心能夠宣佈,保時捷 2013 年在台灣的銷售量已經突破 2,000 輛,足足成長四倍之多,這是個令人興奮的成長,也代表台灣車迷對永業對保時捷品牌的肯定。今年,在與保時捷亞太緊密的合作關係之下,我們仍然會持續引進許多最新且讓人期待的保時捷車系。”

依車型分類 – 亞太





有關保時捷亞太有限公司
保時捷亞太有限公司 (Porsche Asia Pacific Pte Ltd) 於 2001 年 10 月 1 日設立,旨在提供保時捷品牌與日益重要的亞洲市場更緊密的連結,以及支援保時捷各市場的代理商。保時捷亞太有限公司目前協助保時捷品牌在 13 個國家的營運,包括汶萊、柬埔寨、法屬波里尼西亞 (French Polynesia)、印尼、馬來西亞、蒙古、新喀里多尼亞 (New Caledonia)、菲律賓、新加坡、斯里蘭卡、台灣、泰國及越南。

有關保時捷台灣總代理 永業
保時捷台灣總代理 永業在台灣代理保時捷品牌已超過30餘年,一直以來傾全力推廣保時捷形象優異、產品堅實的卓越品牌,使保時捷深耕台灣汽車市場。保時捷台灣總代理 永業的投資經營更是不遺餘力,為了提供保時捷車主以及車迷更完善貼心的服務,目前已成立台北內湖、台北敦南、桃園、台中及高雄五個保時捷專屬展示服務中心,未來更將持續以最專業的服務品質滿足所有客戶對保時捷的高度期待。

Singapore/Taipei. Porsche reached a new sales milestone in the Asia Pacific region with a total of 5,225 vehicles sold in 2013 (from 1 January to 31 December, 2013). The sales in 2013 increased by 10.5% comparing to the same period in 2012. The two-door sports cars comprising of the 911, Boxster and Cayman models grew by 60.4%. The Cayenne (with 13% increase of sales) continued to be the popular choice in Asia Pacific region, although Panamera total sales has slowed down due to the anticipated deliveries of the second generation end of last year and more to come this year (35.6% decrease in sales). Porsche enjoyed growth across all regions in 2013, reporting for the first time in the history of the company more than 162,000 deliveries on a global level, which corresponds to an increase of 15 percent in comparison to 2012.

Martin Limpert, Managing Director of Porsche Asia Pacific, said that the sales at Porsche Asia Pacific has been continuously growing with another new record last year. “The new Macan -- unveiled last year in Los Angeles and made its debut in our region at the Taipei Auto Show last month -- is arriving to our region this year. In addition to that, together with the super sports car 918 Spyder, the attractive product line-up such as, the 911 GT3, 911 Turbo and Turbo S, 911 Targa and the second generation Panamera, we believe that 2014 will definitely be another remarkable year for Porsche.” He added: “Coming on board to Porsche Asia Pacific during a year that is represented by so many amazing Porsche product introductions will be an exciting start of journey for me. At the same time, I am looking forward to explore the Asia Pacific region with its different people, cultures and further market potentials.”

Taiwan contributed precisely 2,000 vehicles (+16.9% growth) while South Korea contributed 2,041 vehicles according to KAIDA report (+32.7% growth) to the total sales of Porsche in the Asia Pacific region. Sales in Malaysia and Singapore constituted to 10.9% of the total regional sales. Other important markets within the region, including Thailand, Philippines, and Vietnam continue to grow, contributing to 105, 97 and 91 respectively to the regional sales. Brunei, French Polynesia, Indonesia, New Caledonia and Sri Lanka comprised of 5.8% of the total regional sales. South Korea has been one of the strongest markets in the Asia Pacific region and naturally has become independent starting this year. Porsche Asia Pacific welcomes new markets this year, Cambodia and Mongolia, which have developed rapidly in the recent years and have the potential to become important growth markets of tomorrow.

A total of 598 Porsche 911 (11.4% of the model range segment) were delivered to customers in Asia Pacific region. On top of that, the popular Cayenne SUV continued to be the strongest performer with sales of 3,149 vehicles (60% of the model range segment share). The sales of Porsche’s four-door Gran Turismo Panamera models totalled up to 698 units resulting in 13.4% of segment share. The new Boxster and Cayman contributed 780 vehicles to the total sales of 5,225 vehicles, contributing to 14.9% of model range segment share.

Stephen Lee, Vice President of Universal Motor Traders (UMT), stated: “Porsche sales in Taiwan in 2010 was 500 vehicles. Today, we are proud to announce that 2013 Porsche sales in Taiwan has reached 2,000 vehicles, a four-fold increase. This is an exciting result for us and we appreciate the support and passion of Porsche enthusiasts in Taiwan towards the brand as well as the Porsche model range. UMT will continue to bring in more exciting models in Taiwan this year together with close cooperation with Porsche Asia Pacific.

Breakdown by Models - Porsche Asia Pacific



About Porsche Asia Pacific Pte Ltd
Porsche Asia Pacific Pte Ltd commenced operations on October 1st, 2001 and was founded to give Porsche closer ties with Asia Pacific markets that are becoming increasingly important and to support our importers and dealers. Porsche Asia Pacific supports the operation of 13 countries: Brunei, French Polynesia, Indonesia, Malaysia, New Caledonia, the Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam, with Cambodia and Mongolia joining this year.

About Universal Motor Traders
Universal Motor Traders Ltd. (UMT) has been representing Porsche in Taiwan for more than three decades. Throughout the years, UMT has successfully built the Porsche image in Taiwan as a brand synonymous with German engineered everyday sports cars. UMT continues to invest in Taiwan, and in order to better serve Porsche owners and enthusiasts in Taiwan; UMT has established Porsche Center Taipei in Neihu and Tunnan, Porsche Center Taoyuan, Porsche Center Taichung, and Porsche Center Kaohsiung. In the future, UMT will continue to meet the high expectations of Porsche lovers by providing professional service of the highest quality.
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