濟部卓政務次長（士昭）、台灣區電機電子工業同業公會鄭副理事長 (富雄）、台灣區車輛工業同業公會機車製造委員會柯主任委員（俊 斌）、台灣橡膠暨彈性體工業同業公會洪理事長（宗錄）以及各位國内外 貴賓、媒體朋友們，大家早安！
首先，本人謹代表外貿協會歡迎各位嘉賓蒞臨今天的2016年「台北國 際汽車零配件展」、「台北國際車用電子展」、「台灣國際電動車展」及 「台灣國際機車產業展」等四展聯合開幕典禮。
今年的台北國際汽車零配件展為第32屆，過去由於世貿一館面積不 敷需求，所以2008年配合南港展覽館啟用，移至目前大家所在的這個 場地舉辦，一舉擴充展出規模至2600個攤位，然而，攤位仍供不應求， 所以，2012年起，除了使用南港展覽館，我們也新增世貿一館A區， 今年並將A區用滿，橫跨兩個場地達到將近3, 200個攤位，努力朝向 展覽規模大，展出項目精的目標邁進。在此，謹代表外貿協會感謝國 内外廠商長久的支持，我們將繼續兢兢業業地經營本展，以延續國際 競爭力。
台灣不僅在汽車零配件及車用電子產業佔有國際重要地位，同時也有 機車產業60年的發展經驗，以及近年投入電動車產業的研發成果，所 以，外貿協會從2013年起，整合電動車與機車產業展以建構四個聯展 的平台，這在全球展覽業具有獨特性，今年也延續這項規劃。
今年台北國際汽車零配件展連同車用電子展，計有1，131家廠商參展， 使用3,188個攤位，台灣汽車零件業擅長彈性接單並且客製化能力強， 這些特色在展覽完整展現，創造出優質買主密集、國際化程度高及展品種類齊的競爭優勢。而隨著台灣ICT產業實力領先全球，具有研發 優勢的車用電子廠商也運用資通訊軟實力，立足於全球市場，並在台 北國際車用電子展展示創新產品。
近年來，國際機車產業競爭激烈，而且歐元貶值，所以台灣機車業經營 海外市場較為辛苦，這個時候，業者更需要外貿協會的協助，所以，貿 協為了舉辦本屆機車產業展，與業者密集溝通，擬訂更精確的展覽行銷 作法，以「國際知名重機零組件的供應能力」、「具創意及客製化的改裝 實力」、「品質與差異化成車生產能力」三大特色為宣傳主軸，而廠商也 給予我們熱誠的支持，使得展出規模大幅成長，家數及攤位數分別較上 屆成長14%及24%。另外，在此也特別感謝經濟部國際貿易局主辦「台 灣國際電動車展」，並由本會、電電公會及車輛公會執行，協助台灣電 動車業者與國際接執，合作開發國際綠色商機，並使台灣朝向低碳國家 的目標邁進。
為了協助我國參展商爭取訂單，經濟部及本會駐外單位全力洽邀海外買 主，預計舉辦618場次的採購洽談會。而國外買主團也多達14團，來 自埃及、東非5國、土耳其、波蘭、澳洲、中國大陸、馬來西亞、墨西 哥。此外，我們這次增加北美及歐洲廣告，並首次於南美洲重要市場- 哥倫比亞刊登廣告，以及加強英、日、西語電子報發送，這些宣傳也確 實帶來效果，例如：加拿大、澳洲、法國、義大利的預先登記買主數成 長20%，而日本向來為台北國際汽車零配件展的第一大買主國，這屆預 登人數成長率也有13°/。，因此我們預期本屆四聯展的國外買主人數將超 過7, 000名。
為了鼓勵台灣廠商研發創新，本會已連續10年於展覽期間辦理「創新 產品選拔」，協助國際買主發掘新穎品項。得獎產品除了汽機車的零配 件之外，亦包含時下流行的APP搭配LED運用產品，以及廣視角的汽車安全電子警示系統。這些產品就展示在南港展覽館l樓北側大廳的「創 新產品區」，歡迎大家在典禮結束之後前往參觀。
我們今年是第二次在南港展覽館一樓大廳設置「世貿一館指標參展商產 品區（Windows of TWTC Hall 1)」，以耀眼的櫥窗展示吸引買主目光， 引導買主造訪世貿一館的展區，以便有效串連南港與世貿兩個展場。
外貿協會今年首次配合在展覽期間辦理新興國家汽車零配件市場報告 會，由外貿協會派駐墨西哥、南非、印度及土耳其的同仁偕同當地重要 進口商報告最新市場情況。另外在展覽期間舉辦的17場市場研討會與 產業論壇是另一項重頭戲，主題包含電動車未來發展趨勢以及整體車輛 產業進化等。還有，本屆展覽最吸睛的是我們在機車展期間舉辦的改裝 車大賽，參賽的50輛改裝機車，每輛車都安裝有參展廠商的改裝零配 件，讓參觀者一睹台灣機車改裝的精湛工藝，並擴大促成改裝商機。
REMARKS by Mr. Francis Kuo-Hsin Liang, CHAIRMAN,
Taiwan External Trade Development Council (TAITRA)
Deputy Minister Cho of the Ministry of Economic Affairs, Vice Chairman Cheng of TEEMA, Chairman Ko of Taiwan Transportation Vehicles Manufacturer's Association, Chairman Hung of Taiwan Rubber & Elastomer Industries Association, distinguished guests, and friends from the media, good morning!
Firstly, on behalf of TAITRA, I want to thank all of you for coming to today's opening ceremony of the 2016 4-in-l exhibition including the "Taipei Int'l Auto Parts & Accessories Show, "Taipei Int'l Automobile Electronics Show", "Taiwan International Electric Vehicle Show", and "Taiwan International Motorcycle Industry Show."
Great Support from Local and International Exhibitors,
Diverse and Comprehensive Displays
TAIPEI AMPA is in its 32rd edition this year. In the past, due to the limited space of TWTC Exhibition Hall 1; therefore, in 2008, TAIPEI AMPA has been moved to Nangang Exhibition Center and the scale of the show reached to 2,600 booths. However, since more and more exhibitors are interested to join TAIPEI AMPA; thus, starting from 2012, besides using Nangang Exhibition Center, we also add Area A, TWTC Exhibition Hall 1，to allow more exhibitors to join. This year we have also used up Area A, and the two exhibition halls reach to nearly 3,200 booths. We are heading to the goal of big show scale and diverse displays. Hereby, on behalf of TAITRA, we sincerely appreciate the great support from local and international exhibitors for these years. We would continue improving our show to maintain the global competiveness.
Taiwan not only plays an important role in auto parts & accessories and auto electronics industries, but also equips the 60-year developing experience in motorcycle industry and great research results from electric vehicles industry. Therefore, from 2013, TAITRA has built up this 4-in-l platform by combining MOTORCYCLE TAIWAN and EV TAIWAN together. This is truly unique in global exhibitions and this year we also have the same plan.
This year, TAIPEI AMPA and AutoTronics Taipei together have 1,131 exhibitors, and occupy 3,188 booths. Taiwan Auto Parts industry is good at high production flexibility and great customization. Those features would be presented in the show. TAIPEI AMPA has advantages in prestigious buyers, high globalization and comprehensive exhibits displays. Along with Taiwan's ICT strength, automobile electronics manufacturers also utilize the soft power of communication and information to stand out from the global market and they will present innovative products in AutoTronics Taipei.
Recently, due to the fierce competiveness in international motorcycle industry and euro devaluation, it's been a pretty tough situation for Taiwanese motorcycle manufacturers. Therefore, as the supports for those manufacturers, we TAITRA have more intense communication with them, and plan a precise marketing strategy with three features, "innovative & customized Taiwan-made motorcycle parts & accessories", "best sourcing for OEM suppliers of heavy-duty motorcycle parts & accessories", and "quality products from Taiwan & other countries." This year, the scale of Taiwan International Motorcycle Industry Show has grown substantially. The number of exhibitors and booths has grown by 14% and 24%, respectively. Also, thanks to the Bureau of Foreign Trade, Ministry of Economic Affairs, as the organizer of EV TAIWAN, implemented by TAITRA, TEEMA and TTVMA, to assist Taiwanese electric vehicle manufacturers to develop green business and head to the goal of making Taiwan as a low-carbon country.
Global Mobilization to Invite Buyers, Arranging Procurement
Meetings to Create Business Match-Making Opportunities
To assist domestic exhibitors in winning more purchase orders, we have fully mobilized our international branch offices to invite overseas buyers. We will hold 618 procurement meeting sessions. Moreover, this year's exhibition has also encouraged a total of 14 buyer groups from Egypt, five East African countries, Turkey, Poland, Australia, China, Malaysia, and Mexico to enjoy the exhibition and make purchases. Moreover, we increase the advertisements in North America and Europe, and post the advertisements in Columbia, the important market in South America for 1st time. We also increase the English, Japanese and Spanish e-letters distributions. Those advertisements did work out. For example, the number of our pre-registered buyers in Canada, Australia, France and Italy has increased by 20% and Japan as the biggest buyer country of TAIPEI AMPA, has grown up 13%. Therefore, we expect this year's total number of international buyers to exceed 7,000; the level of internationalization continues to rise.
Innovative Product Selection, Elevating Exhibition Value
To encourage Taiwanese exhibitors to develop innovative products, this exhibition has held its "Innovation Awards Selection" for ten consecutive years; this has successfully assisted international buyers to discover and acquire new product inventions. Besides auto and motorcycle parts, products awarded also included traditional auto parts integrated with apps and LED lights, as well as auto safety electronic warning systems with wide viewing angles; these products are on display at the "Innovation Awards Area" in the north lobby on the first floor of Nangang Exhibition Center. We welcome everyone to visit after the conclusion of this ceremony.
17 Seminar Sessions and Custom Bike Mega Contest, Increasing the
It's our 2nd time to set up "Windows of TWTC Hall 1” at first floor lobby in Nangang Exhibition Center. With dazzling, eye-catching window displays, "Windows of TWTC Hall 1" is expected to attract buyers' attention and lead them to visit the exhibitions at TWTC Hall 1.
In addition, besides procurement meetings, activities in coordination with this exhibition also include seventeen sessions of market seminars and industry forums. Topics include future trends of electric cars as well as overall evolution of the vehicle industry. What is worth mentioning is our first ever arrangement of emerging countries' auto parts market report conference during the exhibition by TAITRA's colleagues stationed in Mexico, South Africa, India, and Turkey; where they will report latest market conditions to major importers. We will also hold a Custom Bike Mega Contest at the motorcycle exhibition, where fifty tuned motorcycles will participate; each motorcycle is installed with tuned parts manufactured by Taiwanese exhibitors. Besides allowing visitors to view the superb craftsmanship of Taiwan's motorcycle tuned skills, the competition will also accelerate business opportunities.
Lastly, I want to thank all of our guests and members of the media for coming today, and for the support you have shown for this exhibition. I wish you all great health and the best of luck. Thank you!